The Bivings Group 2002 Internet and Politics Report

The Web is quickly becoming one of the most vital tools in a political campaign's arsenal. The Internet represents an effective and affordable means for candidates to reach their constituencies, address their concerns, and raise the funds necessary to win an election. It is also an excellent medium for them to present their positions, develop an identity, and "brand" themselves. The Web enables politicians to engage interested parties, provide constituents with in-depth background information on the issues, and seek their support.

Evaluating online political campaigns

The Bivings Group has completed the following studies regarding the online arm of political campaigns during the 2002 election cycle:

	The Best Federal Legislative Campaign Websites of 2002 Study | Press Release
	The Internet's Role in Political Campaigns: Utilization by United States Senate and House Challengers in 2002 Study | Press Release
	The Internet's Role in Political Campaigns: Utilization by Illinois State Candidates in 2002 Study | Press Release
	The Internet's Role in Political Campaigns: Utilization by Incumbent United States Senators and Representatives in 2002 Study | Press Release

For more information about these studies, please contact adimock@bivings.com.