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FOR IMMEDIATE RELEASE
Contact: Todd Zeigler
(202) 741-1500
tzeigler@bivings.com
New Study by The Bivings Group Evaluates
the Best Online Congressional Campaigns
(September 16, 2002) - Washington,
D.C. - Republicans and Democrats alike have successfully embraced
the use of the Internet in Congressional Campaigns, according
to a new study released by The Bivings Group, a Washington
DC-based Internet communications agency. The report is the
third in a series examining the use of the Internet by candidates
for federal legislative office.
"Although not every candidate is utilizing the Internet
as well as they should, there are a number of excellent examples
of campaign websites from candidates from both major parties",
stated Gary Bivings, President of the Bivings Group.
In the first two studies released earlier this year, The
Bivings Group researched the Internet presence of over 1,400
incumbent and challenging candidates for the U.S. House and
Senate. The sites of each candidate were objectively and quantitatively
evaluated according to its content and its visibility on the
Internet's most commonly used search engines.
This third study reevaluates those sites that scored perfectly
in the previous two studies, and selects the ten that best
illustrated how a campaign website should look, feel, and
function. Interestingly, despite using the most objective
approach possible, those campaign websites that made the list
of the ten best were split evenly between Republicans and
Democrats, showing that neither major party was leading the
other, although third party candidates did lag significantly.
The best campaign websites were also evenly split between
incumbents and challengers and Senate and House campaigns.
The next report in The Bivings Group 2002 Internet and Politics
Report series will explore whether there is a direct relationship
between well-designed and implemented campaign websites and
successful bids for the House and Senate.
The Bivings Group is a Washington, DC-based Internet
strategies firm with globally tested and recognized expertise
in public relations, issues management and marketing. TBG
has developed for Web-based solutions for clients in the chemical,
biotechnology, financial, food, consumer products and telecommunications
industries.
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The Bivings Group 2002 Internet and Politics Report
March: Analysis of Incumbent Sites
May: Analysis of Challenger Sites
September: Best Campaign Web Sites
December: Winners & Losers: Who Used the Internet Effectively
in 2002
This study can be downloaded at http://www.bivings.com/studies/studies/best2002.pdf
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