the lab
This section of our website is dedicated to presenting the various
research projects recently undertaken by our staff members at TBG.
We explore a variety of topics related to the Internet and its effect
on politics and the media, forming important comparisons and providing
unique recommendations. Please check back regularly, as we are
always pursuing new and exciting research topics.
Research
| 2008 |
JUNE 18, 2008
SEO Basics
An examination of basic on-site Search Engine Optimization (SEO) tactics that site administrators can use to improve the search engine rankings of their sites.
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| 2007 |
SEPTEMBER 4, 2007
Analyzing the Websites of American Magazines
This survey of America's top 50 consumer magazines evaluates magazines websites on the presence or lack of various Web features. This is a follow-up to our 2006 report, "The Presence of Magazines on the Internet"..
July 19, 2007
American
Newspapers and the Internet: Threat or Opportunity?
This report is a follow-up on the 2006 study, "The Use of
the Internet by America's Newspapers". The 2007 report examines
the websites of America's top 100 newspapers by circulation and
discusses trends in online advertising and media strategies. |
| 2006 |
November 29, 2006
The
Presence of Magazines on the Internet
This report examines the websites of the top 50 American magazines
and evaluates them based on their use of selected Web features.
This study also forms a comparison between the ways in which American
newspapers and magazines make their presence known online.
August 24, 2006
Canada's
Top 20 Newspapers
A mini-study that examines the use of the Internet by some of
Canada’s most circulated newspapers.
August 17, 2006
The
Use of the Internet by Japanese Newspapers
This study examines the websites of widely circulated Japanese
newspapers, noting the active presence of content designed for
viewing on mobile devices. The report speculates that the
lack of adoption of Web tools by Japanese newspapers is a result
of the unique newspaper culture in Japan.
August 1, 2006
The
Use of the Internet by America’s Newspapers
An examination of the websites of the nation’s top 100 newspaper
websites leads to the conclusion that while newspapers are making
use of core Web features, interactive functionality is largely
absent. The first in a series of reports analyzing mainstream
media, this report has important implications for the online strategies
of newspapers.
June 1, 2006
How
does the US Measure up? Web use by Political Candidates in the
US Versus those Around the World
This study reviews available literature on political campaigns
in various countries and how they use the Internet. The
report then compares the online political campaigns in other countries
to the 2006 Senate race in the United States.
May 24, 2006
The
Internet's Role in Political Campaigns
A follow-up to a 2002 analysis, this study assesses the degree
to which US Senate candidates use the Internet to promote their
campaigns. The report forms conclusions based on party affiliation
and incumbency factors.
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| 2002 |
May
2002
2002 Internet and Politics
Report
This study conducted during the 2002 campaign cycle took a look
at the features candidates for Governor and the US House and Senate
included on their campaign websites.
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Design
As a follow up to our research series on newspapers, our design team
did a sample redesign of USA Today. This redesign attempts
to integrate all of USA Today's current content with TBG's
ideas for improving newspaper websites. This design is practical
and visual explanation of how newspapers can employ Web 2.0 technologies.
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Articles
This section provides a compilation of longer articles written by TBG
staff members.
| 2007 |
January 2007
Cracking the Online Code
for Successful News Sites
In this article for Ideas Magazine, a publication of the
International Newspaper Marketing Association, Todd Zeigler discusses
the results of TBG's newspaper study, trends in print and online
versions of newspapers, and a variety of ways that newspapers
can improve their online programs.
January 9, 2007
Watching
the Web
Communique Magazine
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